Where can I find such a chance to talk to hundreds or thousands of potential customers or existing customers in a three-dimensional space of your booth design? Let you in just a few days to find more than you have to run a full year of sales leads? The exhibition is such a chance, and you can find the unique sales and marketing tools.
However, numerous exhibitors have failed to effectively make full use of the exhibition. In fact, the secret of the successful use of the exhibition may be common sense, but certainly not many people often use, do not believe you are controlled by the "review":
1, do not read. Usually you only have two to three seconds of time to attract the attention of the other side, to attract him to stop. If you are reading a newspaper or a magazine, it will not be noticed.
2, do not eat and drink at the show. That would be sloppy and vulgar, indifferent, and you eat potential customers won't bother you.
3, do not call. Every minute to make a phone call, it will be less than a minute with the potential customers.
4, not telling anyone send information. This rude approach may be annoying, but the cost is not cheap, but you do not want to cost a high cost of publicity in the crowd lost in the crowd.
5, do not talk with other people booth. If you don't want visitors to stop at your booth, they will naturally walk away, and talk to employees at the same time as little as possible and to the staff at the booth. You should talk to potential customers instead of talking to your friends.
6, do not gather group. If you are talking with two or more participating partners or other non potential customers, it is a group of. In the eyes of the visitors, approached a group of strangers is always a heart. May wish to create a warm, open, attractive atmosphere in your booth.
7, to be filled with enthusiasm. As the saying goes, enthusiastic, will become warm, and vice versa. If you are an impatient look, you will become impatient and disagreeable.
8, to make use of the name of potential customers. People like to call their names, trying to remember the names of potential customers, in the conversation from time to time, it will make him feel very important. If it's an unusual name, maybe you're the one that's most successful in building relationships with potential customers.
9, to designate someone to receive the media. Media may be to your booth to find news, be sure to arrange for your business and media contacts, so that you can ensure that their business is always consistent with the propaganda. If each participating staff can talk with the press, then you are in trouble.